<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>Η </nonSort>
    <title>έρευνα του μάρκετινγκ</title>
    <subTitle>Θεωρητικό υπόβαθρο - σχεδιασμός - υλοποίηση</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Τηλικίδου, Ειρήνη Ι.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">gr</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Θεσσαλονίκη</placeTerm>
    </place>
    <publisher>Σοφία</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">gre</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>212 σ. ; 24 εκ.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Ειρήνη Ι. Τηλικίδου </note>
  <note>Περιλαμβάνει βιβλιογραφικές παραπομπές.</note>
  <subject authority="">
    <topic>Επιχειρήσεις</topic>
  </subject>
  <subject authority="">
    <topic>Μάρκετινγκ</topic>
  </subject>
  <classification authority="lcc">HF5415 .T45 2011</classification>
  <identifier type="isbn">9789606706462</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">CY-PaNEU </recordContentSource>
    <recordCreationDate encoding="marc">150729</recordCreationDate>
    <recordChangeDate encoding="iso8601">20231211141845.0</recordChangeDate>
    <recordIdentifier source="CY-PaNEU">b10567835</recordIdentifier>
  </recordInfo>
</mods>
