Ryan, Damian <br/><br/>
Understanding digital marketing :  marketing strategies for engaging the digital generation / 
Damian Ryan. 
 - 4th ed. 
 - London :  Kogan Page,  2017. 
 - xxxv, 424 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749478438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Social media.<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .R93 2017