Strategic innovative marketing :  4th IC-SIM, Mykonos, Greece 2015 

 - New York, NY :  Springer Berlin Heidelberg,  2016. 
 - 764 p. ;  24 cm. 
<br/><br/>Includes bibliographic references. 
<br/><br/><label>ISBN: </label>9783319338637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management
<br/><br/><label>LC Class. No.: </label>HF5415  / .S77 2016