Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 17th ed., global edition 
 - Hoboken :  Pearson,  [2018] 
 - 734 p. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780134492513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2018