TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780273752431
AV  - HF5415 .K636 2012
PY  - 2012///
CY  - Boston.
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and indexes; Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM
ER  -