02138cam a2200265 a 4500 b10594942 CY-PaNEU 20240703093620.0 200404s2008 nyua b 001 0 eng d 9780061353246 CY-PaNEU BF448 .A75 2008 Ariely, Dan. 10581 Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. 1st ed. New York, NY : Harper, c2008. xxii, 280 p. : ill. ; 23 cm. Includes bibliographical references (p. [259]-267) and index. 1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. Consumer behavior. 8583 Decision making 163 Economics Psychological aspects 1371 BK 2143 2143 0 0 0 1 mat CY-PaNEU CY-PaNEU 2004-04-20 0 BF448.A75 2008 3010406 2020-06-28 00:00:00 1 2020-06-28 TB 0 0 0 0 mat CY-PaNEU CY-PaNEU 2004-04-20 1 BF448.A75 2008 3010407 2021-09-27 00:00:00 2021-09-14 2 2020-06-28 TB 0 0 0 0 mat CY-PaNEU CY-PaNEU 2004-04-20 0 BF448.A75 2008 3010405 2020-06-28 00:00:00 3 2020-06-28 TB