Thaler, Richard H., 1945-

Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein - Engalnd : Penguin books, 2009 - x, 305 p. : il. ; 21 cm

Includes bibliographical references and index.

9780141040011


Choice (Psychology)--Economic aspects
Consumer behavior
Decision making--Psychological aspects
Economics--Psychological aspects

HB74.P8 / T53 2009