TY  - BOOK
AU  - Kotler,Neil G.
AU  - Kotler,Philip
AU  - Kotler,Wendy I.
TI  - Museum marketing and strategy: designing missions, building audiences, generating revenue and resources 
SN  - 0787996912
AV  - AM5 .K68 2008
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Museum attendance
KW  - Museum finance
KW  - Museums
KW  - Marketing
KW  - Planning
N1  - Rev. ed. of: Museum strategy and marketing. c1998; Includes bibliographical references and index
N2  - "This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing."--BOOK JACKET
UR  - http://www.loc.gov/catdir/enhancements/fy0829/2008014814-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0829/2008014814-d.html
ER  -