designing missions, building audiences, generating revenue and resources Kotler, Neil G. 1941- creator Kotler, Philip. Kotler, Wendy I. 1947- text bibliography cau San Francisco Jossey-Bass c2008 2008 2nd ed. monographic eng

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xxx, 511 p. : ill. ; 25 cm. "This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing."--BOOK JACKET. Neil G. Kotler, Philip Kotler, Wendy I. Kotler. Rev. ed. of: Museum strategy and marketing. c1998. Includes bibliographical references and index. Museum attendance Museum finance Museums Marketing Museums Planning AM5 .K68 2008 0787996912 9780787996918 http://www.loc.gov/catdir/enhancements/fy0829/2008014814-t.html http://www.loc.gov/catdir/enhancements/fy0829/2008014814-d.html http://www.loc.gov/catdir/enhancements/fy0829/2008014814-t.html http://www.loc.gov/catdir/enhancements/fy0829/2008014814-d.html DLC 080331 20200628125607.0 b10569303