The marketing book / 
edited by Michael J. Baker and Susan Hart. 
 - 7th ed. 
 - London :  Routledge, Taylor & Francis Group,  2016. 
 - xxi, 655 p. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415703772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M37 2016