Marketing :  an introduction / 
Gary Armstrong ... [et al.]. 
 - [European ed.]. 
 - Harlow, England :  Financial Times Prentice Hall,  2009. 
 - xxxii, 614 p. :  ill. ;  27 cm. 
<br/><br/> "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273713951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M2965 2009