@book{1782,
	author = {Armstrong, Gary},
	title = {Marketing :},
	publisher = {Financial Times Prentice Hall,},
	year = {2009.},
	address = {Harlow, England :},
	edition = {[European ed.].},
	note = {"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.}
}