00838cam a22002654a 4500 b10568426 CY-PaNEU 20200902112402.0 a|||||r||||||||||| 150827t2015 maua b 001 0 eng 1292017392 9781292017396 DLC DLC DLC CY-PaNEU gre AACR2 HF5823 .M67 2015 Moriarty, Sandra E. (Sandra Ernst) 12663 Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. Advertising and IMC : principles and practice. 10th ed. Boston : Prentice Hall, c2015 669 p. : ill. ; 29 cm. Advertising Mitchell, Nancy, 1950- 12664 Wells, William, 1926- 12665 BK 127 127 0 0 lcc 0 0 ma CY-PaNEU CY-PaNEU 2027-08-15 6 HF5823 .M67 2015 3006204 2021-12-07 00:00:00 2021-12-03 1 2020-06-28 TB