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Social media marketing / Tracy L. Tuten.

By: Material type: TextPublisher: London ; Thousand Oaks, California : SAGE Publications, 2021Edition: 4th edDescription: xiii, 466 p. : ill. ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529731996
  • 9781529731989
Subject(s): Additional physical formats: ebook version :: No titleLOC classification:
  • HF5414 .T883 2021
Contents:
The social media environment -- Social consumers -- Network structure and group influences in social media -- Social media marketing strategy -- Tactical planning and execution -- Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media analytics -- Social media metrics -- The case zone.
Summary: "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter." -- provided by publisher.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Library Neapolis University Pafos NUP Main Collection HF5414 .T883 2021 (Browse shelf(Opens below)) 2 Available 3012127
Books Library Neapolis University Pafos NUP Main Collection HF5414 .T883 2021 (Browse shelf(Opens below)) 1 Not For Loan 3011196
Total holds: 0

Previous edition: 2018.

Includes bibliographical references and index.

The social media environment -- Social consumers -- Network structure and group influences in social media -- Social media marketing strategy -- Tactical planning and execution -- Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media analytics -- Social media metrics -- The case zone.

"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter." -- provided by publisher.

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