Marketing : an introduction / Gary Armstrong ... [et al.].
Material type:
TextPublication details: Harlow, England : Financial Times Prentice Hall, 2009.Edition: [European ed.]Description: xxxii, 614 p. : ill. ; 27 cmISBN: - 9780273713951
- HF5415 .M2965 2009
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Library Neapolis University Pafos | NUP Main Collection | HF5415 .M2965 2009 (Browse shelf(Opens below)) | 1 | Available | 3000523 |
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"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Includes bibliographical references and index.
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