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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

By: Contributor(s): Material type: TextPublication details: Boston : Prentice Hall, c2015Edition: 10th edDescription: 669 p. : ill. ; 29 cmISBN:
  • 1292017392
  • 9781292017396
Other title:
  • Advertising and IMC : principles and practice [Other title]
Subject(s): LOC classification:
  • HF5823 .M67 2015
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