Digital marketing excellence : | planning, optimizing and integrating online marketing / | Dave Chaffey and PR Smith. (Record no. 7915)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01039cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Πεδίο ελέγχου | CY-PaNEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Πεδίο ελέγχου | 20260406093514.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a|||||r||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260406s2017 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138191709 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | English |
| Transcribing agency | DLC |
| Κανόνες περιγραφικής καταλογογράφησης | rda |
| Modifying agency | DLC |
| -- | CY-PaNEU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .S615 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 13361 |
| 245 10 - ΤΙΤΛΟΣ & ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Digital marketing excellence : |
| Remainder of title | planning, optimizing and integrating online marketing / |
| Statement of responsibility, etc. | Dave Chaffey and PR Smith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | New York : |
| Name of producer, publisher, distributor, manufacturer | Routledge, Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 638 p. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 6501 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| 9 (RLIN) | 10180 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Smith, P. R. (Paul Russell), 1957- |
| Τίτλος | Digital marketing excellence. |
| Edition | Fifth edition |
| Place, publisher, and date of publication | London ; New York : Routledge, Taylor & Francis Group, 2017 |
| ISBN | 9781315640341 |
| Record control number | (DLC) 2016055724 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Owning library | Holding library | Date acquired | Total Checkouts | Call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | NUP Main Collection: Textbooks | Library Neapolis University Pafos | Library Neapolis University Pafos | 06/04/2026 | HF5415.1265 .S615 2023 | 3010731 | 06/04/2026 | 1 | 06/04/2026 | Books | έχει αντικατασταθεί νέα έκδωση |