Οι αρχές και η πρακτική του Μάρκετινγκ / | David Jobber, Fiona Elliw-Chadwick ; επιστημονική επιμέλεια της ελληνικής έκδοσης Ειρήνη Σαμαντά, Κωνσταντίνος Ρηγόπουλος (Record no. 7286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01195nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Πεδίο ελέγχου | CY-PaNEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Πεδίο ελέγχου | 20230922112608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230922s2023 gr o|||| b||| 001 0 gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789600240504 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CY-PaNEU |
| Language of cataloging | Greek, Modern (1453-) |
| Modifying agency | CY-PaNEU |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .J63 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David, |
| Dates associated with a name | 1947- |
| 9 (RLIN) | 2523 |
| 240 10 - UNIFORM TITLE | |
| Ομοιόμορφος τίτλος | Principles and practice of marketing |
| Language of a work | Greek |
| 245 10 - ΤΙΤΛΟΣ & ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Οι αρχές και η πρακτική του Μάρκετινγκ / |
| Statement of responsibility, etc. | David Jobber, Fiona Elliw-Chadwick ; επιστημονική επιμέλεια της ελληνικής έκδοσης Ειρήνη Σαμαντά, Κωνσταντίνος Ρηγόπουλος |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1η ελληνική εκδ. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Αθήνα: |
| Name of publisher, distributor, etc. | Εκδόσεις Παπαζήση, |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 1002 σ.: |
| Other physical details | εικ. ; |
| Dimensions | 27 εκ. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Περιέχει βιβλιογραφικές αναφορές και ευρετήριο |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Μάρκετινγκ |
| 9 (RLIN) | 4470 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick, Fiona |
| Relationship | Author |
| 9 (RLIN) | 13283 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Σαμαντά - Ρούντη, Ειρήνη |
| Relationship | Editor |
| 9 (RLIN) | 15507 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ρηγόπουλος, Κωνσταντίνος Ι. |
| Relationship | Editor |
| 9 (RLIN) | 15508 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Owning library | Holding library | Date acquired | Total Checkouts | Call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NUP Main Collection | Library Neapolis University Pafos | Library Neapolis University Pafos | 22/09/2023 | HF5415 .J63 2023 | 3012277 | 22/09/2023 | 1 | 22/09/2023 | Books |