Social media strategy : | a practical guide to social media marketing and customer engagement / | Julie Atherton. (Record no. 6409)
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| 000 -LEADER | |
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| fixed length control field | 02144cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Πεδίο ελέγχου | CY-PaNEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Πεδίο ελέγχου | 20240724115142.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a|||||r||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210319s2020 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749497071 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | English |
| Transcribing agency | DLC |
| Κανόνες περιγραφικής καταλογογράφησης | rda |
| Modifying agency | DLC |
| -- | CY-PaNEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .A84 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Atherton, Julie |
| Τίτλοι και λέξεις που συνοδεύουν το όνομα | (Business strategist) |
| 9 (RLIN) | 13669 |
| 245 10 - ΤΙΤΛΟΣ & ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Social media strategy : |
| Remainder of title | a practical guide to social media marketing and customer engagement / |
| Statement of responsibility, etc. | Julie Atherton. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London, United Kingdom ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 252 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, TUI, Dreams Beds and Tiny Giant, this professional guide delivers a long-term solution for maximizing social media led business development"-- |
| Assigning source | Provided by publisher. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 6501 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels |
| 9 (RLIN) | 13670 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| 9 (RLIN) | 8945 |
| General subdivision | Marketing |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Atherton, Julie, |
| Τίτλος | Social media strategy. |
| Place, publisher, and date of publication | London, United Kingdom ; New York, NY : Kogan Page, 2019. |
| ISBN | 9780749497088 |
| Record control number | (DLC) 2019029614 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Owning library | Holding library | Date acquired | Total Checkouts | Call number | Date last seen | Copy number | Price effective from | Koha item type | Public note | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | NUP Main Collection: Textbooks | Library Neapolis University Pafos | Library Neapolis University Pafos | 19/03/2021 | HF5415.1265 .A84 2020 | 19/03/2021 | 1 | 19/03/2021 | Books | damaged / έχει αντικατασταθεί με νέα έκδωση | ||||||
| Library of Congress Classification | NUP Main Collection: Textbooks | Library Neapolis University Pafos | Library Neapolis University Pafos | 19/03/2021 | HF5415.1265 .A84 2020 | 19/03/2021 | 2 | 19/03/2021 | Books | damaged / έχει αντικατασταθεί με νέα έκδωση | |||||||
| Library of Congress Classification | NUP Main Collection: Textbooks | Library Neapolis University Pafos | Library Neapolis University Pafos | 19/03/2021 | 3 | HF5415.1265 .A84 2020 | 12/01/2026 | 3 | 19/03/2021 | Books | damaged / έχει αντικατασταθεί με νέα έκδωση | 2 | 05/12/2025 |