Μάρκετινγκ υπηρεσιών: | άνθρωποι, τεχνολογία, στρατηγική/ | Jochen Wirtz, Christopher Lovelock; επιμέλεια Γιοβάνης Απόστολος, Αθανασοπούλου Πηνελόπη ;μετάφραση Δελιβάνη Ελένη (Record no. 6344)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01290nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Πεδίο ελέγχου | CY-PaNEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Πεδίο ελέγχου | 20241205093540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210210b2018 gr ||||| bi|| 00| 0 gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9786185242299 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CY-PaNEU |
| Language of cataloging | Greek, Modern (1453-) |
| Modifying agency | CY-PaNEU |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W5715 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 13532 |
| Personal name | Wirtz, Jochen |
| 245 10 - ΤΙΤΛΟΣ & ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Μάρκετινγκ υπηρεσιών: |
| Remainder of title | άνθρωποι, τεχνολογία, στρατηγική/ |
| Statement of responsibility, etc. | Jochen Wirtz, Christopher Lovelock; επιμέλεια Γιοβάνης Απόστολος, Αθανασοπούλου Πηνελόπη ;μετάφραση Δελιβάνη Ελένη |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1η ελλ. έκδ. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Αθήνα: |
| Name of publisher, distributor, etc. | Δίσιγμα, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 783 σ. : |
| Other physical details | εικ. ; |
| Dimensions | 29 εκ. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Μάρκετινγκ |
| 9 (RLIN) | 4470 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Τεχνολογία |
| 9 (RLIN) | 6528 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Μάρκετινγκ |
| General subdivision | Διοίκηση και οργάνωση |
| 9 (RLIN) | 9225 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 13533 |
| Personal name | Lovelock, Christopher H. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 13534 |
| Personal name | Γιοβάνης, Απόστολος |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 13535 |
| Personal name | Αθανασοπούλου, Πηνελόπη |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 13536 |
| Personal name | Δελιβάνη, Ελένη |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Owning library | Holding library | Date acquired | Total Checkouts | Call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | NUP Main Collection: Textbooks | Library Neapolis University Pafos | Library Neapolis University Pafos | 10/02/2021 | 1 | HF5415.13 .W5715 2018 | 3010938 | 29/01/2025 | 14/01/2025 | c. 1 | 10/02/2021 | Textbooks | |||
| Library of Congress Classification | NUP Main Collection: Textbooks | Library Neapolis University Pafos | Library Neapolis University Pafos | 10/02/2021 | 1 | HF5415.13 .W5715 2018 | 3010937 | 16/12/2022 | 13/12/2022 | c. 2 | 10/02/2021 | Textbooks |