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How people buy online : | the psychology behind consumer behaviour / | Seema Gupta.

Gupta, Seema, 1956-

How people buy online : the psychology behind consumer behaviour / Seema Gupta. - New Delhi : Atlantic, 2024. - xvi, 255 p. : ill. ; 23 cm.

ISBN: 9788126937158

Subjects--Topical Terms:
Consumer behavior--Technological innovations.
Internet marketing

LC Class. No.: HF5415.1265 / G87 2024

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