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The practice of market and social research : | from data to insight / | Yvonne McGivern.

McGivern, Yvonne.

The practice of market and social research : from data to insight / Yvonne McGivern. - 5th ed - United Kingdom : Pearson, 2022 - xxv, 640 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781292331362

Subjects--Topical Terms:
Marketing research--Methodology
Social sciences--Research--Methodology

LC Class. No.: HF5415.2 / .M3827 2022

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