Marketing management : | an Asian perspective / | Philip Kotler, ... [et al.]
Marketing management : an Asian perspective /
Philip Kotler, ... [et al.]
- 7th ed.
- Singapore : Prentice Hall, c2018.
- xxvi, 845 p. : ill. (some col.) ; 28 cm.
- Pearson one. .
- Pearson one. .
" ... is an adaptation of Marketing management, 13th edition ..."
Includes bibliographical references and index.
9781292089584 129208958x
Marketing--Management
Marketing--Management--Asia
HF5415.13 / .M352 2018
" ... is an adaptation of Marketing management, 13th edition ..."
Includes bibliographical references and index.
9781292089584 129208958x
Marketing--Management
Marketing--Management--Asia
HF5415.13 / .M352 2018