Understanding digital marketing : | marketing strategies for engaging the digital generation / | Damian Ryan.
Ryan, Damian
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. - 5th ed. - London : Kogan Page, 2021. - xxxv, 424 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781789666014
Internet marketing
Social media.
Strategic planning
HF5415.1265 / .R93 2021
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. - 5th ed. - London : Kogan Page, 2021. - xxxv, 424 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781789666014
Internet marketing
Social media.
Strategic planning
HF5415.1265 / .R93 2021