Blue ocean strategy : | how to create uncontested market space and make the competition irrelevant / | W. Chan Kim, Renee Mauborgne.
Kim, W.Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. : ill. ; 25 cm.
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
1591396190
Market segmentation.
New products.
HF5415.153 / .K53 2015
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. : ill. ; 25 cm.
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
1591396190
Market segmentation.
New products.
HF5415.153 / .K53 2015