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Consumer behavior: | buying, having and being/ | Michael Solomon.

Solomon, Michael R.

Consumer behavior: buying, having and being/ Michael Solomon. - 14th ed. - N.J.: Pearson Hall, 2024 - 541 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781292452340

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.32 / .S6 2024

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