Digital business and e-commerce management / | Dave Chaffey, Tanya Arturi, David Edmundson-Bird.
Chaffey, Dave, 1963-
Digital business and e-commerce management / Dave Chaffey, Tanya Arturi, David Edmundson-Bird. - 8th ed. - Hoboken, NJ : Pearson, 2024. - xxiv,638 p. : ill, ; 27 cm.
Includes bibliographical references and index.
9781292725833
Electronic commerce
Business enterprises--Computer networks
Business enterprises
Electronic commerce--Management.
HF5548.32 / .C472 2024
Digital business and e-commerce management / Dave Chaffey, Tanya Arturi, David Edmundson-Bird. - 8th ed. - Hoboken, NJ : Pearson, 2024. - xxiv,638 p. : ill, ; 27 cm.
Includes bibliographical references and index.
9781292725833
Electronic commerce
Business enterprises--Computer networks
Business enterprises
Electronic commerce--Management.
HF5548.32 / .C472 2024