Digital media and innovation : | management and design strategies in communication / | Richard A. Gershon.
Gershon, Richard A.
Digital media and innovation : management and design strategies in communication / Richard A. Gershon. - Los Angeles : SAGE, 2017. - xvi, 261 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9781452241418
Mass media--Management
Organizational effectiveness
P96.M34 / G47 2017
Digital media and innovation : management and design strategies in communication / Richard A. Gershon. - Los Angeles : SAGE, 2017. - xvi, 261 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9781452241418
Mass media--Management
Organizational effectiveness
P96.M34 / G47 2017