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Destination marketing : | essentials / | Steven Pike

Pike, Steven

Destination marketing : essentials / Steven Pike - 3rd ed. - London: Routledge, 2021 - 324 p.: ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780367469542

Subjects--Topical Terms:
Place marketing.
Tourism--Marketing

LC Class. No.: G155.A1 / P55 2021

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