Corporate communication : | a guide to theory and practice / | Joep Cornelissen.
Cornelissen, Joep
Corporate communication : a guide to theory and practice / Joep Cornelissen. - 6th ed. - xxiv, 304 p. : ill.; 25 cm.
Includes bibliographical references and index.
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
9781526491978
Communication in management.
Business communication
HD30.3 / .C67 2020
Corporate communication : a guide to theory and practice / Joep Cornelissen. - 6th ed. - xxiv, 304 p. : ill.; 25 cm.
Includes bibliographical references and index.
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"--
9781526491978
Communication in management.
Business communication
HD30.3 / .C67 2020