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Services marketing : | integrating customer focus across the firm / | Alan Wilson ... [et al.].

Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]. - 4th ed. - London : McGraw-Hill Higher Education, 2021. - xvii, 514 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781526847805

Subjects--Topical Terms:
Service industries--Marketing.
Customer services
Marketing

LC Class. No.: HF5415 / .W55 2021

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