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Digital marketing excellence : | planning, optimizing and integrating online marketing / | Dave Chaffey and PR Smith.

Smith, P. R. 1957-

Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. - 5th ed. - xxvii, 660 p. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781138191709

Subjects--Topical Terms:
Internet marketing

LC Class. No.: HF5415.1265 / .S615 2017

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