Understanding digital marketing : | marketing strategies for engaging the digital generation / | Damian Ryan.
Ryan, Damian
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. - 4th ed. - London : Kogan Page, 2017. - xxxv, 424 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749478438
Internet marketing
Social media.
Strategic planning
HF5415.1265 / .R93 2017
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. - 4th ed. - London : Kogan Page, 2017. - xxxv, 424 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749478438
Internet marketing
Social media.
Strategic planning
HF5415.1265 / .R93 2017