The survey research handbook / | Pamela L. Alreck, Robert B. Settle.

Alreck, Pamela L.

The survey research handbook / Pamela L. Alreck, Robert B. Settle. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2004. - xxv, 463 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .

Includes index.

0072945486


Social surveys--Handbooks, manuals, etc.

HN29 / .A46 2004
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