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Strategic marketing : | planning and control / | Graeme Drummond, John Ensor, Ruth, Ashfod

Drummond, Graeme.

Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth, Ashfod - 3rd ed. - Amsterdam : Elsevier/Butterworth-Heinemann, 2008. - xv, 332 p. : ill. ; 25 cm.

ISBN: 9780750682718

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Management
Marketing--Planning

LC Class. No.: HF5415.135 / .D78 2008

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