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Strategic innovative marketing : | 4th IC-SIM, Mykonos, Greece 2015

Strategic innovative marketing : 4th IC-SIM, Mykonos, Greece 2015 - New York, NY : Springer Berlin Heidelberg, 2016. - 764 p. ; 24 cm.

Includes bibliographic references.

ISBN: 9783319338637

Subjects--Topical Terms:
Strategic management

LC Class. No.: HF5415 / .S77 2016

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