Social media management : | technologies and strategies for creating business value / | Amy Van Looy.
Looy, Amy van
Social media management : technologies and strategies for creating business value / Amy Van Looy. - New York : Springer, c2016. - xix, 250 p. : ill. ; 24 cm. - Springer texts in business and economics, 2192-4333 . - Springer texts in business and economics. .
Includes bibliographical references and index.
9783319373058
Business--Computer network resources
Internet marketing
Social marketing
HF5415.1265 / L66 2016
Social media management : technologies and strategies for creating business value / Amy Van Looy. - New York : Springer, c2016. - xix, 250 p. : ill. ; 24 cm. - Springer texts in business and economics, 2192-4333 . - Springer texts in business and economics. .
Includes bibliographical references and index.
9783319373058
Business--Computer network resources
Internet marketing
Social marketing
HF5415.1265 / L66 2016