Principles of marketing / | Philip Kotler, Gary Armstrong.
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 14th ed. - Boston. : Pearson, c2012. - 637, [105] p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and indexes.
Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM.
9780273752431
Marketing.
HF5415 / .K636 2012
Principles of marketing / Philip Kotler, Gary Armstrong. - 14th ed. - Boston. : Pearson, c2012. - 637, [105] p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and indexes.
Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM.
9780273752431
Marketing.
HF5415 / .K636 2012