Principles and practice of marketing / | David Jobber.
Jobber, David, 1947-
Principles and practice of marketing / David Jobber. - London : McGraw-Hill, c2010 - xxx, 946 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780077123307
Marketing--Europe--Case studies
Marketing.
HF5415 / .J5 2010
Principles and practice of marketing / David Jobber. - London : McGraw-Hill, c2010 - xxx, 946 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780077123307
Marketing--Europe--Case studies
Marketing.
HF5415 / .J5 2010