The practice of market and social research : | an introduction / | Yvonne McGivern.
McGivern, Yvonne.
The practice of market and social research : an introduction / Yvonne McGivern. - New York : Financial Times Prentice Hall, 2013 - xxxv, 572 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780273773115
Marketing research--Methodology
Social sciences--Research--Methodology
HF5415.2 / .M3827 2013
The practice of market and social research : an introduction / Yvonne McGivern. - New York : Financial Times Prentice Hall, 2013 - xxxv, 572 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780273773115
Marketing research--Methodology
Social sciences--Research--Methodology
HF5415.2 / .M3827 2013