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The marketing book / | edited by Michael J. Baker and Susan Hart.

The marketing book / edited by Michael J. Baker and Susan Hart. - 7th ed. - London : Routledge, Taylor & Francis Group, 2016. - xxi, 655 p. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780415703772

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M37 2016

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