Marketing : | the core / | Roger A. Kerin, Steven W. Hartley, William Rudelius.
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 3rd ed. - Boston : McGraw-Hill Irwin, c2009. - xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cm.
Includes bibliographical references (p. 447-467) and indexes.
0073381063 9780073381060
Marketing.
HF5415 / .K452 2009
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 3rd ed. - Boston : McGraw-Hill Irwin, c2009. - xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cm.
Includes bibliographical references (p. 447-467) and indexes.
0073381063 9780073381060
Marketing.
HF5415 / .K452 2009