Contemporary strategy analysis / Robert M. Grant.
Material type:
TextPublication details: Hoboken, New Jersey : Wiley & Sons, 2018.Edition: 10th edDescription: xvi, 656 p. : ill. ; 27 cmISBN: - 9781119576433
- HD30.28 .G722 2018
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Library Neapolis University Pafos | NUP Main Collection | HD30.28.G722 2018 (Browse shelf(Opens below)) | 1 | Available | 3009536 |
Includes index.
The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The sources and dimensions of competitive advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategy and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness firm -- External growth strategies : mergers, acquisitions, and alliances -- Current trends in strategic management.
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