Includes bibliographical references (p. 167-175) and index

Sampling -- Nonresponse: implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing -- Preparing survey data for analysis -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective

Popular with readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of: Improved techniques for evaluating survey questions The latest options available to researchers in using the computer and the internet for surveys Recent methodological findings to enhance survey research With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the surveýєјand how much confidence to place in the reported results based on this relationship